See which ad brought each lead
Ah Va ties each enquiry to the ad, campaign or page that produced it, so you can see which ads pay for themselves. Here is what needs to be in place.
Every lead in Ah Va can carry where it came from. Four things make that work:
- Ads that point to your tracked website or your connected WhatsApp number. Click-to-WhatsApp ads must open the number connected to Ah Va. Connect your WhatsApp.
- The Ah Va tracker on every page ads land on. It records the ad's tags and click IDs, and follows the visitor to the form or WhatsApp chat. Add the tracker.
- Tags on your ads, with the ad's name in
utm_content, so spend and leads match up by ad. - Leads marked Won, with a value, so revenue shows next to spend.
Read the results
Open Ad performance, under Grow. Pick the period and group by ad, campaign or channel. You see ad spend, leads, cost per lead, bookings, customers, cost per customer and revenue. Choose first touch, last touch, or credit shared across every touch.
Good to know
Ad spend appears once your ad accounts are linked to Ah Va. Your Ah Va team links them for you: just ask.
On each lead
Open a lead and the header shows the ad and campaign when known. The Journey tab shows the first touch and every visit after it. Leads and your pipeline.
Want the full picture of why this matters? Read how lead attribution works in Ah Va.
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